Spring Came Early This Year In New Savage X Fenty Campaign

Spring is here! Photo credit: Savage X Fenty

By Melanie Solari

March 20 marks the beginning of spring but Savage X Fenty and Rihanna have brought the season early this year with their new collection.

Rihanna released the Savage X Fenty March 2021 collection earlier this month on March 1,

Despite news of Luxury goods group LVMH and Rihanna agreeing to shut down the fashion label, Fenty, that has not stopped Rihanna from releasing the latest lingerie drop of the month.

The central theme of the Savage X Fenty’s March collection is all about “Free Spirit”. This theme is evident through the designs of the lingerie as well as the accessories that accompany them.

The spokesperson said in an interview with Glamour UK that “the new Free Spirit Floral Collection will have you sprung on spring. It is the Flower Power with a ‘60’s inspired vintage vibe.”

Rhianna featuring in the campaign. Photo credit: Savage X Fenty

Rihanna stars in the campaign herself with her wearing the three-piece Xtra VIP set from the collection. Rihanna models the Spirit Floral Unlined Plunge Bra paired with a Free Spirit Floral String Thong and topped with the Free Spirit Floral Full-Length Robe.

Other items within the collection include embroidery night slips, mesh teddy bodysuits, tights, cupless corsets, cotton bralettes and mesh gloves. The colour palette of the collection definitely gives you spring vibes with fresh colours ranging from lilac, acid-green to sunflower yellow and sky blue.

Not only does Rihanna and the other models look stunning in their lingerie, but you too can look and feel just as sexy. Once again, Rihanna has catered to all body types with sizes ranging from XS-4XL and 30A to 46E and at affordable prices.

The Savage X Fenty spring collection will free your inner Savage Spirit. The lingerie line is available to purchase from the Savage X Fenty website.

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