Slow fast fashion. Source: Meniga.com
By Julie Heinisch
On Black Friday, Pretty Little Thing had a 99% sale on their whole website, with some garments being as cheap as 4p. This should make one question how, by whom and where these clothes are made and how much workers are getting paid. Keep in mind that for PLT to sell clothes for 4p they STILL have to make profit of it. It’s time to rethink where we shop clothes, so our money goes to more ethical and sustainable brands, helping out planet. As these brands are often expensive, I put together a list of where you can shop for clothes ethically without it being too harsh on your wallet:
H&M on its own might not be the most sustainable, but they are constantly trying to be better. In addition to their global garment collection initiative (allowing customers to hand in any clothes or material to any H&M store no matter the brand or condition in return for a £5 voucher), H&M releases a Conscious Exclusive collection annually. This collection is made of “high-end environmentally friendly pieces, aiming to move H&M’s fashion and sustainability development towards a more sustainable fashion future.”
Weekday, who is part of the H&M Group, is an international clothing store that aims for more and more sustainability in their production. Their website states: “When it comes to responsibility, there’s always more to be done. Today 83% of our products are already made from sustainable materials. We are 100% committed to doing better.” Their goals for the following years are to use 99% recycled or sustainably sourced material, as well as having a 90% green score (a Jeanologias Environmental Impact Measurement tool) on denim and cotton. Moreover by 2025 they want to use only reusable, recyclable, or compostable plastic in their packaging.
Levi’s has been working constantly on making their denim wear more ethical, their collection being designed on four principles: “Materials, People, Environment and Process”. They state on their website: “We make Levi’s® WellThread™ in Worker Well-Being facilities with rain-fed Cottonized Hemp, Water<Less® technologies and as many recycled materials as we can. And every thread is designed to be recycled”. Their Waste<Less Collection, for example, is made with recycled plastic bottles using an average of three to eight bottles per pair. They have also created a second-hand website where you can shop preloved Levi’s clothing.
A clothing brand who started in 1991, People Tree has always promoted sustainable FairTrade fashion. Their products are made to “the highest ethical and environmental standards from start to finish” as they state on their own website. Their collections feature organic cotton, TENCEL™ Lyocell (a fibre coming from the pulp of trees), responsible wool and the clothes are made by hand weaving, hand knitting, hand embroidery and hand block printing,
Wearth is a website working with over 250 independent UK brands that make eco-friendly and ethical products which makes shopping consciously easy and accessible. So, while buying something from Wearth you not only shop ethically but also locally and support the UK economy. 80% of the products on Wearth are made in the UK. The company only works together with companies that meet a sustainable productions standard.