Culture

Where Is Your Park?

Source: Google Images.

By Melanie Solari

Back in January, social media went into a frenzy when Beyonce released her first Adidas X Ivy Park collection. Now her second drop of the collection has finally arrived with her brand new and much improved athleisurewear brand.

Beyonce launched Drip 2 on October 30. Prior to this date, her collection was much anticipated as she gave her 155 million Instagram followers a series of snippets of her brand campaign, #ThisIsMyPark.

What makes this collection stand out from the previous one is that it features a much more diverse sizing, with sizes ranging from XXXS to 4X, which allows more people of various body types to be able to look good and feel good.

Beyonce has also included a new and inclusive gender-neutral apparel with completely different colours from the first collection. Steering away from orange and burgundy, Beyonce has instead gone with much more vibrant colours. Colours varying from forest green, powder blue, to neon yellow, pink, and camel.

The range is available in a range of vibrant colours including “Honey Drip”.

Not only that, but Beyonce debuts five different pairs of Adidas trainers which she reimagined, being inspired by several shoe brands such as Forum Lo and Mid, Nite Jogger and Ultra Boost OG. Each pair of trainers are a blend between bold and tonal colours which is consistent with the central theme of the collection.

In addition to footwear, there is also a mixture of outerwear, athleisure, and loungewear. These include bike shorts and sports bra, and bodysuits complete with a high collar and long sleeves. In terms of loungewear, Beyonce has included sets of matching hoodies and wide pants. The partnership with Adidas is concluded with accessories such as bucket hats, fanny packs, beanies, and belt bags.

Some of the new collection.

Here is where you can grab yourself of one or more of Beyonce’s Adidas x Ivy Park Collection in the UK:

  • Adidas
  • ASOS
  • Foot Locker
  • JD Sports
  • Zalando
  • Topshop

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