Still from the official video. Source: YouTube.
By Ylva-Marie Obrou
2020 has been a year filled with traumatic, aggressive events escalading from one to the other but certain artists have found ways to express their emotions on it.
On May 25 2020, George Floyd a 46-year-old black man was murdered by officer Dereck Chauvin of the Minneapolis in the Minnesota, USA. This crime evoked loud voices and movements around the world, walking in recognition of black lives being ended.
Following that, the #Blacklivesmatter movement which was first founded in 2013 after the murder of Trayvon Martin, rose strongly again. From that point on numerous actions such as marches, demonstrations, protests, petitions took place and even some artists joined these actions to show their support.
Entrepreneur, sung by rappers/singers Pharrell Williams and Jay-Z is a song recognizing achievements of black people while also showing the injustices they are faced with. The song is very topical regarding the current situation and movements happening against racial violence.
Released on August 21, the official video is a collage of visual footage showcasing the journey and success of black entrepreneurs in the USA such as Tyler, the creator, Issa Rae, Arthell and Darnell Isom.
Pharrell said in an interview: “The intention for a song was all about how tough it is to be an entrepreneur in our country to begin with. Especially as someone of colour, there is a lot of systemic disadvantages and purposeful blockages.”
The video is available at https://www.youtube.com/watch?v=bTOoY5MIkvM&ab_channel=KanyeWestVEVO.