The ‘This Girl Can’ campaign launch a new, unfiltered TV advert

By Alex Langridge

‘This Girl Can’ celebrated its fifth anniversary in January with the launch of its new TV advert.

Promoting the video, ‘This Girl Can’ posted on their Twitter page: “Five years in and we’re continuing to celebrate the unfiltered reality of women being active.”

The advert showcases an inclusive and diverse range of women participating in sport and exercise.

The ‘This Girl Can’ campaign was launched in 2015 by Sport England with the aim to encourage women to get involved in sport and be active without worrying about how they look or fearing judgement. They also work to challenge the conventional idea of what exercise should look like. 

Brunel University London participated in the ‘This Girl Can’ week last November as a part of the Active@Brunel social sport programme.

Source: YouTube

Niamh Coyle, Active@Brunel coordinator, discussed the benefits of exercising such as improving mental health and wellbeing. Coyle hopes the campaign will help university students deal with stress in a healthy manner.

Coyle went on to say that “this particular campaign is aimed at getting more women involved in sports, especially those that face several barriers when it comes to exercising regularly. We want to create a setting that is inspiring; one free from intimidation and where women work collaboratively to make these activities more enjoyable.”

Active@Brunel was set up in 2017 to encourage more people on campus to be involved in physical activity. Their programme includes team sports and exercise classes that are open to all.

Coyle continued, saying that “it is important for students and staff to get involved in campaigns such as ‘This Girl Can’. They aim to bring women together and create a safe and welcoming environment to exercise in. One that is away from the judgement they may receive in other settings.”

To celebrate ‘This Girl Can’ week, Active@Brunel added self-defence classes, UV disco spin, inner-warrior classes and Zumba to their social sport programme.

To find out more information on the ‘This Girl Can’ campaign visit https://www.thisgirlcan.co.uk/

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